“山寨 Shanzhai”culture is still popular in China. “Shanzhai"
literally means “mountain village" or “mountain stronghold” and implies lack of
official control. Shanzhai culture began when name-brand knockoffs flooding the
market. However as it gains popularity its meaning expands. Shanzhai is not
limited to imitation and pirated products but also parody to many mainstream
culture and famous people and things look alike, like the model of the Beijing
national stadium made out of sticks, Shanzhai spring gala show and so on. It
becomes a new spirit and a laughing stock among the Chinese public which adds
fun into their daily life but of course this still can’t be the justification
for rip-off products.
Whether Shanzhai culture is the grassroots creativity or a violation of
intellectual property, it’s popular among the people.
The following is a photo collection of the Shanzhai products and their
original products. Compare the knockoffs with the originals, “photo hunt" the
differences and get an idea of Shanzhai culture.
Taiwan want-want hot-kid milk (right)
Taiwan want-want hot-kid milk (left)
Left (original product)
The right bottle is the original product.
“Are they brothers?"
“Super combination of Gucci and Channel?"
The two popular sportswear brand, Adidas and Nike, are popular
From real life to the Internet:
The developers of this searching engine are certainly quite proud of their
searching engine as they claim to be " the most powerful Shanzhai
searching engine ever!" in their home page.
In China, the Shanzhai phenomena doesn’t limited to products, but
The above row are the original famous celebrities: Andy Lau, Jacky Cheung and
The guy is not the only thing to fool the consumers, but also the autograph
scribbled down on the right corner. The surname which is the same surname as the
famous Taiwanese singer Jay Chow is the only legible character in this